Rules

How rank works

1. Rank equals rupees. The listing with the highest confirmed total sits at #1. Second highest sits at #2. There is no other input, no editorial score, no vote, no secret sauce.
2. Bids stack. Every rupee you have paid stays on your total forever. If you paid ₹5,000 last week and ₹2,000 today, your total is ₹7,000.
3. Whole rupees only. The minimum bid is ₹100, and the same minimum applies to a top up.
4. Ties go to whoever got there first. If two listings sit on the same total, the one that paid earlier ranks higher.
5. Going up is cheap if you are already on the board. You only pay the gap. To pass a listing on ₹10,000 when you are on ₹9,500, you pay ₹501.
6. Category filters do not change rank. Filtering the board hides other categories, it does not reorder anyone.

Money

1. Bids are not refundable. You are buying a position on a public page, and you get it. Being outbid later is the game working correctly, not a fault.
2. Payment is over UPI and each one is matched by hand against the reference code on your bid page. Always include that code.
3. Pay the exact amount. Anything short is held until you make up the difference. Anything extra is added to your total when we settle the bid, so nothing you send goes missing.
4. An unpaid reservation expires after three hours and the listing drops off. Nothing is charged and you can start again.
5. If we remove your listing for breaking the rules below, you do not get the money back. Do not test this.
6. If we cannot match your payment, the bid is marked unsettled. Send us the UPI reference number and we will sort it out.

What we take down

1. Links that ask for money and give nothing back: fake investment schemes, loan traps, betting and casino apps, guaranteed return trading tips.
2. Adult content, anything sexual involving minors, anything illegal in India.
3. Malware, phishing, links that redirect somewhere other than what you listed, direct chat links.
4. Impersonating a company or a person you are not.
5. Anything that would put this board on the wrong side of Indian law.

What a bid does not buy

1. No guaranteed traffic. The click counter next to your listing is the honest number. It can be small.
2. No endorsement. A high rank means somebody paid. It says nothing about whether the product is good.
3. No permanence. Your total is permanent. Your rank is not.

The boring but important bit

This is an advertising board. You pay a fee, you get a listing at a position set by that fee. It is not a lottery, not a wager, not a game of chance and there is no prize pool. No part of your money is returned to bidders. Every payment is a payment for advertising space and we will issue a receipt for it on request.

We can change these rules, and if we do we will say so on the board. Bids already confirmed keep the terms they were made under.